Futurity Brands has joined forces with Reality+ to expand the vibrant universe of Paul Frank into the innovative and inclusive realm of Web3 content and the Metaverse.
Paul Frank’s famous Julius The Monkey character has been emblazoned on unique clothing and accessories since the mid-1990s. Now, Reality+ will work closely with Futurity Brands to create experiences for Paul Frank fans that will once again disrupt the fashion industry, encompassing ‘digital twins’ of fashion items, avatars, artworks and games.
The digital twins will be enhanced version of physical garments and accessories, which fans can also wear in the metaverse at fashion shows, nightclubs, concerts or in games. Fans will also be able to collect generative avatars and artwork based on Paul Frank characters and designs.
Reality+ and Futurity will launch the first Paul Frank Web3 and Metaverse activations in 2024.
“We are thrilled to collaborate with Futurity and the incredible Paul Frank brand,” commented Tony Pearce, co-founder of Reality+. “This partnership is not just about pushing the boundaries of Web3; it’s about crafting exciting new experiences for fans of this iconic brand, allowing them to engage with and express themselves in the Metaverse in ways that were previously unimaginable.”
Stan Wan, chairman and ceo at Futurity Brands, added: “Together with Reality+ we are excited to bring the Paul Frank brand into the unlimited possibilities of web3 and the Metaverse. Fans of Paul Frank from around the world will soon have new ways of meaningful engagements and deeper connections with the brand. We are delighted to be on this experiential journey with Tony and his team.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
