Film company looking to team with licensors for European roll out.
Iconic film company Pathé Live is launching a new initiative to help introduce children across Europe to the magic of cinema.
Pathé Live Kids will show exclusive kids content on the big screen, including a number of big name brands.
Recordings of hit stage shows T’choupi and TroTro have already hit cinema screens across France, Switzerland and Belgium, with brands including Fireman Sam, Bob the Builder and Masha and the Bear set to follow next year.
Audiences will be treated to six brand new Masha episodes, all brought together in a feature length show with a presenter introducing each episode and interacting with the audience.
Meanwhile, Bob the Builder and Fireman Sam get the movie treatment with two new 60-minute features – the global premiere of Bob the Builder: Mega Machines and the European premiere of Fireman Sam: Alien Alert.
All content is exclusive to Pathé Live in France, Switzerland and Belgium (and in France, French Switzerland and Sweden for Masha) and has never been seen before.
Pathé Live Kids opened with Masha and the Bear in cinemas across Sweden last weekend. Cinemas throughout France, Switzerland, Benelux and Scandinavia will join in over the next six months, with screenings at weekends and in school holidays. Pathé Live is then looking to introduce the format to the rest of Europe.
Family friendly features such as affordable ticket prices, brighter lighting, child-friendly sound levels and an intermission are all included.
“This initiative promotes the magic of cinema by bringing some of our best-loved preschool brands onto the big screen,” said Caspar Nadaud, managing director of Pathé Live.
“It’s a fantastic way for families to enjoy a first trip to the movies and we are looking to link up with licensors, content owners and broadcasters who would like to work with us in rolling out Pathé Live Kids across Europe.”
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