Raft of titles include storybooks and activity books inspired by new Disney-Pixar film.
Publisher Parragon has launched a new Cars 3 range, ahead of the Disney-Pixar movie hitting UK cinemas.
The range – which complements both Disney and Parragon’s core values of educational and social development, as well as active play – is aimed at three to 10 year olds.
Primary formats in the range consist of storybooks and activity books.
Titles include a Disney Movie Collection storybook, Padded Classic storybook, 2-in-1 Puzzle Pack, plus storybooks Magical Story, Happy Tin and Race On.
The Cars 3 range will be supported with a website presence, in addition to strong social media presence across Parragon’s Facebook, Twitter and Instagram channels.
Duncan Hamilton, director of licensing EMEA at Parragon, said: “We are very pleased to be continuing our work with the fantastic Cars franchise with our new Cars 3 product range.
“As Cars 3 races into cinemas, we hope children will enjoy the film and our new products just as much as they have adored the first two films.”
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