This ad will be closed automatically in X seconds.

Parragon grows Descendants book offer

Third novel in the series arrives ahead of Descendants 2 airing on Disney Channel in October.

Parragon has confirmed the UK release of the third novel in the Descendants series.

The arrival of Rise of the Isle of the Lost: A Descendants Novel comes ahead of Descendants 2 airing on the Disney Channel in October.

The title follows on from success for Parragon with The Isle of the Lost – which is the prequel to the Disney Channel Original Movie Descendants – and Return to the Isle of the Lost.

Once again penned by young adult fiction author Melissa de la Cruz, Rise of the Isle of the Lost will be supported with a website presence, in addition to strong social media presence across Parragon’s Facebook, Twitter and Instagram channels.

Etta Saunders, head of licensed publishing of Parragon, said: “We are so pleased to be offering the latest instalment in Melissa de la Cruz’s Descendants series.

“We have no doubt that the die-hard fanbase for Descendants will be delighted to find out what happens next in the story and are eagerly anticipating the release of Descendants 2 on The Disney Channel.”

Descendants 2 has already proved a hit in the US, where it launched in July, notching up 21 million viewers and breaking multiple social media records including 185.5 million video views, 108.7 million video impressions and 16.3 million engagements.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.