This ad will be closed automatically in X seconds.

Paramount partners with Vital Life on PAW Patrol drinks range

Paramount’s UK consumer products division has partnered with Vital Life on a new range of fruit juice drinks and flavoured waters inspired by PAW Patrol.

The new line will feature a selection of vegetarian and vegan-approved kids’ beverages including two fruit juice flavoured drinks (Apple & Blackcurrant and Orange) and two flavoured water offerings (Strawberry and Orange).

Priced at £3.25 for a pack of six, the range, which launched on Amazon earlier this month, will also be available in-store at Sainsbury’s later this summer followed by Asda from 3 September.

All ingredients and packaging for the PAW Patrol drinks are sourced locally wherever possible. The range comes in 330ml bottles that are 100% recyclable and made from recycled material. The bottles also feature a tethered sports cap to help prevent spillage.

“We are delighted to be partnering with a trusted manufacturer like Vital Life on a brand-new range of PAW Patrol-inspired kids’ drinks,” commented Venetia Davie, vp consumer products, UK & Ireland at Paramount. “PAW Patrol is a beloved brand among children and parents and this exciting new collaboration will provide kids with a healthier alternative to sugar-laden drinks, while also building brand momentum as we approach the pups’ 10th anniversary and sequel movie in 2023.”

Saimina Adam, coo at Vital Life, added: “We are delighted to be partnering with Paramount and the UK consumer products team on our brand new range of PAW Patrol-inspired kids drinks. Our drinks are made in the UK which not only reduces our carbon footprint but also creates jobs in the area. With our supply chain function being UK based we pride ourselves on having a consistent, reliable and efficient supply process.

“With sustainability at the heart of everything we do, we take our responsibilities to people and the planet seriously and to that end our plastic bottles are made of recycled material and are 100% recyclable. Our drinks are not only great tasting, but are also vegan friendly with no added sugar. The sports cap is tethered so there are no loose parts and it helps to avoid messy spillages.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.