Paramount Consumer Products & Experiences UK is set to launch a wide range of products this year to accompany DORA, the CG-animated preschool series featuring the classic character Dora the Explorer.
Due to hit shelves in July 2025, the new range will span apparel, footwear, toys, arts and crafts, puzzles, games and books.
In addition to a global toy licence with Spin Master, partners have been carefully curated to bring the range to life in the UK. The list includes longstanding Paramount partners such as Tonies and Aykroyds TDP, alongside several new relationships.
The range comes following the success achieved by preschool series DORA since its launch in April 2024. Between launch and December 2024, DORA reached two million viewers in the UK across Paramount+, Nick Jr. and Channel 5’s Milkshake!.
“As we kick off 2025 with London Toy Fair, we’re looking forward to bringing DORA to life for a new generation of fans with the help of our partners,” commented Simta Sawhney, senior director of consumer products UK & Ireland, at Paramount. “Excitement levels are already high for the new series and our dynamic range of merchandise will help to bring the adventure and magic to homes up and down the UK.”
Partners include Alligator Products (book); Anagram (balloons); Aykroyds TDP (daywear and nightwear); Blues Group (daywear and nightwear); Character World Brands (home textiles and furnishings; Clementoni (puzzles); Funko (collectables); HTI Group (outdoor activities, first learning toys, bubbles, games); Phidal (books); Ravensburger (puzzles); Redan (books); Roy Lowe (socks); Rubies (dress up); Stor (tableware); Spin Master Toys (global toy licensee); Tonies (interactive storytelling); and VTech (ELA).
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