Patrick Star Pink also created as part of celebrations for brand’s 20th anniversary.
Nickelodeon has teamed up with The Pantone Color Institute for the launch of two new colours as part of the celebrations around SpongeBob SquarePants’ 20th anniversary.
SpongeBob Yellow and Patrick Star Pink launch on Tuesday June 4, with fans around the globe being encouraged to show their love of SpongeBob and wear #SpongeBobYellow, posting their looks on social media.
“We were very honored to partner with Nickelodeon on the creation of colours for these two globally iconic characters. Inspired by SpongeBob’s enthusiasm, playfulness and fun-loving nature, the new SpongeBob Yellow we created is a luminous golden hue that reflects the energy of the sun, radiating joy and happiness, and sparking imagination,” expressed Laurie Pressman, vp of the Pantone Color Institute.
“Patrick Star Pink, a warm and inviting coral pink is the perfect companion colour to SpongeBob Yellow. Spirited and affable, a light hearted pink hue is ideally suited to the fun and laughter of being with your best friend.”
In addition to the Pantone Color Institute partnership, Nickelodeon also collaborated with artists around the world to create unique interpretations of SpongeBob.
These included UK-born artist Jon Burgerman – known as the purveyor of doodles – who created 50 SpongeBob pieces in his unique doodle art style.
International pop artist Romero Britto also reimagined the character in his trademark vibrant bold and colourful patterns.
Romero’s SpongeBob mixed-media art installation will be exhibited at a pop-up SpongeBob experience in Los Angeles later in the year, while Viacom Nickelodeon Consumer Products is in discussions with partners to translate his original SpongeBob creation to product.
Meanwhile, in Asia, Secret Fresh – a collective of Filipino artists representing a variety of mediums including graffiti, comics, film, animation, music, architecture, sculpture, fine art and design – also collaborated with Nickelodeon on the project.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
