The Professional Darts Corporation has partnered with Panini to create the first-ever official darts collectables in a multi-year licensing deal.
Under the deal, Panini will produce innovative new collectables products featuring all the PDC’s top stars.
The first exclusive trading card collection will launch at the end of the year, celebrating the World Darts Championship. It will feature autographs of some of the sport’s greatest players, past and present, including Luke Humphries, Michael van Gerwen and Luke Littler, as well as legends such as Phil Taylor.
Further collections will arrive over the coming years and will be launched by Panini’s UK office as well as Panini in Germany, where the fan base for darts is the biggest outside of the UK.
“We’re delighted to be teaming up with Panini to launch this exciting collection in time for this year’s World Darts Championship,” commented Matthew Porter, ceo at the PDC. “Every sports fan remembers their first Panini album and I’m sure darts fans both young and old will enjoy collecting and trading these cards to complete their set. The designs look great and the autographed cards will be much sought-after I’m sure.”
Katie Gritt, head of marketing for sport at Panini, added: “We are thrilled to be partnering with the PDC and bringing this exciting new collection to fans of darts and sports collectables alike. Darts is such an iconic sport with a loyal fan base, and we’re excited to bring them collectible products that celebrate the players and the sport they love. With the very best talent included in the collection, we know that fans will love chasing the special autograph cards of their favourite players.”
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