Panini is taking its long-standing collaboration with FIFA to the next level – offering collectors a new experience through the FIFA Collect platform, which will include a series of exclusive digital drops, celebrating decades of FIFA World Cup history.
The new initiative merges Panini’s physical collectables with the next generation of digital collecting, giving fans the opportunity to experience some of football’s most iconic moments in a whole new way, as well as unlock incredible rewards – including access to FIFA World Cup 26 and FIFA Club World Cup 2025 tickets.
The initiative represents the natural evolution of a partnership that has brought football fans closer to the game for decades, combining tradition and innovation to create a cutting edge football collecting experience.
“Panini and FIFA have been partners for decades, and this collaboration represents the natural evolution of our shared passion for football collectables,” commented Elisabetta Mussini, group licensing director at Panini. “By bringing Panini’s iconic collectibles to FIFA Collect, we are creating an exciting and innovative way for fans to engage with the sport they love.”
FIFA Collect – a platform launched by FIFA in collaboration with Modex – provides fans worldwide with access to exclusive football-related content and unique experiences. By leveraging blockchain technology, FIFA Collect ensures authenticity and rarity, allowing supporters to own and trade digital versions of iconic collectables in an innovative and secure environment.
Antonio Lorenzon, chief marketing officer at Modex, added: “Football collecting has always been about capturing the game’s greatest moments, and we’re thrilled to expand this experience into the digital space alongside Panini. This collaboration is a perfect blend of history and innovation, allowing fans to celebrate football in a new and interactive way.”
The first Panini x FIFA Collect drop is due this coming week.
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