Football 2020 will be backed by a multi-faceted marketing campaign.
Panini has taken the wraps off its first ever Premier League sticker collection.
Football 2020 features the top footballing talent from the league with collectors being able to get their hands on top names and rising stars across 636 stickers.
With this year’s album being double the size with double the stickers and amount of stats, Football 2020 includes all 20 Premier League squads. Each club has four dedicated pages, plus there are also Premier League by Numbers and Elite player sections.
A multi-faceted marketing campaign will support the launch including heavy investment in both mainstream TV, VOD and digital activations including influencer activity.
There will also be a nationwide sampling campaign and covermounting on key children’s and football publications, as well as a national newspaper campaign and cross promotional partnerships with the official partners and broadcasters of the Premier League.
“We are proud to launch Football 2020 which is the first ever Premier League sticker collection published by Panini,” said Mike Riddell, md of Panini UK. “Football 2020 is eagerly awaited by all true sticker collectors and it is one to treasure for posterity.”
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