Panini is warming up for the launch of its UEFA Women’s EURO 2022 Official Sticker Collection tomorrow (Thursday 12 May).
Dedicated to the women’s game, and inspired by those who play it, the collection celebrates females in football and features all teams competing in England this summer.
Consisting of 366 stickers and 40 pages, the collection includes some of the most successful players in the women’s game. Collectors can also look out for 30 special stickers.
The launch is being back by a multi-channel marketing campaign which includes a nationwide sampling drive, investment in social, digital and print advertising and activations with key retail partners.
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