Panini’s Premier League Sticker Collection is back for 2023 – with the company promising that it is ‘bigger, better and more exciting’ than ever.
The collection – which includes all 20 teams and a total of 636 stickers to collect including shinies and parallel stickers – is being backed with a major multi-faceted marketing campaign, fronted by West Ham and England star, Declan Rice. This includes a heavyweight TV and digital campaign, press and sampling activity, national newspaper campaigns and investment at retail across all listings.
“Panini is delighted to be launching the brand new official sticker collection for what is shaping up to be an incredible finish to this season,” said Chris Clover, md at Panini UK. “Premier League fans of all ages are going to love the new designs and innovation that we have packed into the collection this year.”
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