Company launches first products under its new Premier League licence.
Panini has acquired the English Premier League licence for the first time.
In time for the 2019/20 season, it kicked off with the Premier League Adrenalyn XL Trading Cards in September, which will be closely followed by the Premier League Sticker Collection later in the year.
Both collections will be backed by heavyweight marketing campaigns and investment at retail across key listings.
Panini will be working closely with the English Premier League clubs to deliver value and reward fans across the season, as well as activating widespread sampling initiatives at retail.
An autumn Adrenalyn XL tour will ignite interest in the Trading Card Collection and support key marketing initiatives. There will be investment across both TV, digital, print and key influencers.
Looking forward to 2020, Panini will be gearing up for the much-anticipated Euro 2020 tournament with both trading card and sticker collections due to hit shelves. With so many games being played on home soil, it will be working closely with football clubs, the Football Associations as well as retailers to create an impactful and diverse campaign alongside its core marketing activations.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
