This ad will be closed automatically in X seconds.

Paladone unveils new licensed lines at Spring Fair

Mary Poppins, Mickey, Ready Player One and PlayStation among new ranges.

Paladone has been enjoying a busy Spring Fair this week, with the gift company unveiling a number of new licences and ranges.

The Source caught up with marketing manager Alex Ryan at the show, who told us that the company had seen a “fantastic” reaction to its lines.

“There has been a lot of interest in the new licences,” Alex commented. “About 70% of our product is licensed so it is the main focus definitely.”

New ranges on show include Mary Poppins – which Paladone is backing in a big way – as well as a new line to mark Mickey’s 90th anniversary, plus Ready Player One and PlayStation.

You can check out our chat with Alex below:

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.