Becomes first company in the world to bring naturally decomposing plastic to the global gift trade.
Paladone is to become the first company in the world to bring BDP (naturally decomposing plastic) to the global gift trade by launching a range of giftware using Breakdown Plastic technology.
Breakdown Plastic’s organic additive, BDP, is designed to be used in synthetic polymers to enhance the biodegradation of plastics in landfill, allowing microbes to consume the plastics in a matter of a few years instead of centuries or longer.
Paladone products using BDP are home compostable, naturally decomposable in landfill and recyclable.
From the summer, Paladone will be introducing a line of its popular themed and licensed egg-cups using the organic additive to address the issues of using synthetic materials which leave harmful imprints on the environment, with more items lined up to use the additive from 2019 onwards.
“Our aim is to bring sustainable and naturally decomposable products to the global gift market and by trialling the new Egg Cup range we hope to achieve creativity and affordability with the lowest carbon footprint possible,” said Alex Ryan, marketing manager at Paladone.
“And since BDP does not affect the recyclability of our products, customers have this option as well, where recycling of these plastics is available.”
Alex continued: “We pride ourselves on a strong ethical trading practice and take a planetary approach to the product development process. Eco-design principles have become part of our creative process, and as a company, we constantly review materials used, their construction and the way in which products are packaged.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
