Over 80% of the licensee’s giftware will be made from biodegradable plastic in 2019.
Following the successful introduction of biodegradable plastic (BDP) egg cups into Paladone’s supply chain in May, the company has announced that it will be widening its reach further still by producing over 200 products made from BDP plastic.
The products are naturally decomposable in landfill, as well as being recyclable, with Paladone looking to increase its biodegradable plastics offering on the company’s bestselling plastic lines in 2019, covering over 80% of its plastic gifting.
“Our aim is to bring sustainable and naturally decomposable products to the global gift market, with the lowest carbon footprint possible,” Paladone’s marketing manager, Alex Ryan, told sister site GiftsandHome.net.
He continued: “We pride ourselves on a strong ethical trading practice, and take a planetary approach to the product development process. Eco-design principles have become part of our creative process.
“As a company, we constantly review the materials used, their construction, and they way in which products are packaged.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.