This ad will be closed automatically in X seconds.

Paladone readies new lines for Mickey’s 90th

Range will target young adults says licensee and will include popular Egg Cup product.

Paladone is among the licensees readying new product to mark the 90th anniversary of Mickey Mouse this year – with a raft of items available to pre-order.

The licensee says that its gift range will target young adults, however the classic styling will have widespread appeal to consumers of all ages.

Mickey Mouse will appear as one of Paladone’s popular Egg Cup products – which also comes with a spoon and toast stamp – as well as a notebook and a range of enamel pin badges. There is also a Mickey Mouse heat change mug.

Meanwhile, Paladone hasn’t forgotten about Mickey’s pal Minnie – products available include mugs, a mug and sock set, notebooks, a pencil case with stationery set, a travel mug and trinket dish.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.