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Paladone readies new lines for Mickey’s 90th

Range will target young adults says licensee and will include popular Egg Cup product.

Paladone is among the licensees readying new product to mark the 90th anniversary of Mickey Mouse this year – with a raft of items available to pre-order.

The licensee says that its gift range will target young adults, however the classic styling will have widespread appeal to consumers of all ages.

Mickey Mouse will appear as one of Paladone’s popular Egg Cup products – which also comes with a spoon and toast stamp – as well as a notebook and a range of enamel pin badges. There is also a Mickey Mouse heat change mug.

Meanwhile, Paladone hasn’t forgotten about Mickey’s pal Minnie – products available include mugs, a mug and sock set, notebooks, a pencil case with stationery set, a travel mug and trinket dish.

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