Paddington reveals new collaboration with Rowing Blazers clothing brand

Cult NYC-based clothing brand, Rowing Blazers has unveiled a new collection celebrating Paddington.

The capsule – which is the latest instalment in Rowing Blazers’ autumn/winter 2024 collection, the brand’s first since being acquired by Burch Creative Capital earlier this year – is highlighted by two pieces directly inspired by Paddington’s own wardrobe: a royal blue hooded wool duffle coat (featuring a co-branded patch on the left sleeve) and a bright red bucket hat.

The collection also includes new designs in some of Rowing Blazers’ most celebrated styles: a lightweight block-striped cotton rugby jersey featuring an embroidered Paddington motif on the left chest; a wool-and-cashmere blend crewneck sweater featuring an oversized, intarsia-knit illustration of Paddington; two cotton piqué polos and a pink-and-white university-striped Oxford shirt with embroidered icons on the left chest; a French terry crewneck sweatshirt with an oversized, co-branded graphic; a graphic t-shirt; and accessories like dad hats (one of which plays off the classic note found with Paddington in the first book) and a woven necktie.

The deal was brokered by Retail Monster, Studiocanal Kids & Family’s North American licensing agent.

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