This ad will be closed automatically in X seconds.

Ozsale secures Home and Away partnership

Australian e-tailer to launch official merchandise inspired by long running series.

Seven Studios has sealed a partnership with Australian e-tailer Ozsale, which will see it launch a range of merchandise inspired by Home and Away.

Ozsale – which is part of The Mysale Group – will be the official merchandise and e-commerce partner for Home and Away, offering an exclusive range of consumer products launching first in Australia, followed by the UK & Ireland in November.

The new range will include apparel and accessories inspired by the iconography of the brand, slogans, lyrics, key themes and characters of the long running show, which currently airs on Channel Five in the UK.

In addition, Seven Studios and Ozsale will also launch a new aspirational beach lifestyle brand – Summer Bay. This will target fashion forward 20 somethings and has been inspired by the sun, sand and surf of the Australian beach lifestyle.

The range will launch globally this month at www.summerbay.com and via Mysale sites.

“We are delighted to be the retail and manufacturing partner for Home and Away,” says Carl Jackson, ceo of Ozsale. “This partnership is an exciting opportunity for both parties. We are not just offering platform management, but distribution and product development as well.”

Kate Green, licensing manager at Seven Studios, added: “Ozsale’s outstanding e-commerce capabilities, design and manufacturing networks alongside existing and expanding footprint in key Home and Away territories – Australia, New Zealand, United Kingdom and Ireland – made the Mysale Group the perfect partner to engage Home and Away’s strong TV, digital and social audiences globally with this exciting range of merchandise and brand extensions.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SFLicensingLab500x500
 
The Licensing Lab will look to offer an exclusive, purpose-built space designed by Llewelyn-Bowen Design dedicated to 'fostering the growth, collaboration and celebration' of the UK licensing industry, presenting a platform for licensors, licensees and retailers....
HamleysChristmas500x500
 
Hamleys has officially begun its countdown to Christmas with the unveiling of its highly anticipated Christmas Windows at the world-famous toy shop on Regent Street in London....
BarbourShauntheSheep500x500
 
Having successfully patched up The Farmer’s waxed jacket last year, Shaun the Sheep and his flock are back for more adventures with Barbour, as part of its 2024 Christmas campaign....
Sourebynet500x500
 
The furniture design and sourcing company has secured partnerships for BBC Studios' Bluey and with Disney, working on new children's furniture collections with 'storytelling at their core' and remastered to align with modern lifestyles....
JudgeDredd500x500
 
The UK-based pop culture company has signed a global gift and collectables licence with Rebellion for 2000 AD, the home of Judge Dredd and Rogue Trooper....
BeanoAmazonKids500x500
 
Beano - the world’s longest running weekly comic - has partnered with Amazon Kids+ on a wealth of original content including an exclusive Beano Bite app....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.