Ozsale secures Home and Away partnership

Australian e-tailer to launch official merchandise inspired by long running series.

Seven Studios has sealed a partnership with Australian e-tailer Ozsale, which will see it launch a range of merchandise inspired by Home and Away.

Ozsale – which is part of The Mysale Group – will be the official merchandise and e-commerce partner for Home and Away, offering an exclusive range of consumer products launching first in Australia, followed by the UK & Ireland in November.

The new range will include apparel and accessories inspired by the iconography of the brand, slogans, lyrics, key themes and characters of the long running show, which currently airs on Channel Five in the UK.

In addition, Seven Studios and Ozsale will also launch a new aspirational beach lifestyle brand – Summer Bay. This will target fashion forward 20 somethings and has been inspired by the sun, sand and surf of the Australian beach lifestyle.

The range will launch globally this month at www.summerbay.com and via Mysale sites.

“We are delighted to be the retail and manufacturing partner for Home and Away,” says Carl Jackson, ceo of Ozsale. “This partnership is an exciting opportunity for both parties. We are not just offering platform management, but distribution and product development as well.”

Kate Green, licensing manager at Seven Studios, added: “Ozsale’s outstanding e-commerce capabilities, design and manufacturing networks alongside existing and expanding footprint in key Home and Away territories – Australia, New Zealand, United Kingdom and Ireland – made the Mysale Group the perfect partner to engage Home and Away’s strong TV, digital and social audiences globally with this exciting range of merchandise and brand extensions.”

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