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Over 20,000 visitors head to Hong Kong International Licensing Show

Close to 108,000 global buyers visit the first four HKTDC fairs of 2020.

The first four shows organised by Hong Kong Trade Development Council have successfully taken place for 2020, with the organisation saying that close to 108,000 global buyers from 130 countries and regions visited across the events.

This figure includes over 20,000 visitors to the Hong Kong International Licensing Show, which ran from January 6-8.

The ninth Asian Licensing Conference – which ran concurrently with the Licensing Show and concluded on January 7 – featured some 30 speakers and attracted over 1,200 industry professionals.

Speaking at the opening ceremony on Monday January 6, HKTDC executive director Margaret Fong said: “Despite the current global economic sentiment and the impact of the Sino-US trade conflict, the licensing industry continues to flourish.”

More than 41,400 buyers attended the Toys & Games Fair, while close to 28,200 and over 17,800 buyers visited the Baby Products Fair and Stationery Fair respectively.

“In response to the recent social unrest in Hong Kong and external economic factors, the HKTDC has allocated more resources to invite quality buyers from around the world to source products in the city,” commented Benjamin Chau, deputy executive director of the HKTDC. “More than 200 buying missions were organised to visit the Toys & Games Fair, Baby Products Fair and Stationery Fair.

“The number of buyers from individual markets – including Israel, Russia, Turkey, Spain and Argentina – increased, helping the industry to explore new opportunities.”

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