EXG Pro’s Lauren Bath talks being ready for Q4 with strong product, robust marketing and strategic retail partnerships.
LicensingSource.net catches up with a selection of licensees across key categories to find out their summer successes and what they see as the highlights and challenges as we enter the ‘golden quarter’ of 2024.
Today: Lauren Bath, marketing director, EXG Pro.
“This summer, our Holdems range was a hit with retailers and consumers before it even hit the shelves. Strategic marketing and collaborations boosted our online presence and sales, with exclusive events and product seeding driving retail engagement.
For the ‘golden quarter’ of 2024, we’re ready with strong new and classic lines, robust marketing and strategic retail partnerships to meet holiday demand. Innovations like our upcoming metal collectables, Digiplates, will keep us ahead, and our commitment to quality and strategic planning will ensure success.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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