Consumer uptake of brand and content has ‘blown away’ new global licensing agent, Weird Lime.
The new global licensing agent for digital play experience OOKS, Weird Lime has said it had been “blown away” by the consumer uptake of the brand and its content, as well as interest from licensees and retailers.
OOKS – created by Zulleon – has already amassed over one million YouTube views and exceeded over 83,000 fans on POPJAM.
The OOKS digital playground empowers storytelling and creativity for children, and the existing app, which has been hailed for its educational benefits, has already had over 250,000 personalised OOKS created.
Supporting the consumer demand and character engagement, is a strong development pipeline of content – making an impact from August.
A full suite of five new apps based on winning gameplay formats will launch for iOS and Android, as well as the launch of a 22-episode animation shorts’ series which will be available worldwide from late summer on both YouTube and Amazon Prime Video. There will be a brand new short every month to keep up with the audience demand and grow OOKS into an international character brand.
“The talented team at Weird Lime were our first choice to take hold of our licensing ambition, already appointed as our marketing and media agency, it was a perfect fit,” said Noel and Luz Donegan, founders at creator Zulleon. “We’re on track to reach over five million OOKS created within the year, fuelled by our brand-new content of new apps and webisodes.
“With Weird Lime we know we’re in the best hands, not only to align us with the right licensing partners to join us on our journey, but to support our marketing efforts of that of our partners and also end users.”
Sarah Camp, marketing director at Weird Lime, added: “OOKS is such a thrilling and fast-paced property to be involved in. We work across a variety of global FMCG and international properties but OOKS is like nothing we have been involved in before, in terms of instant fan engagement.
“We have been blown away by the consumer uptake of the brand, its content, and interest from both licensees and retailers, in just a matter of weeks. We look forward to showcasing the new exciting apps and animated content to licensing partners and retailers.”
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