Independent clothing brand, Only NY has revealed its latest collaboration with legendary New York hip-hop group, Beastie Boys.
Secured in partnership with Bravado, Universal Music Group’s merchandise and brand management company, the new collection centres around the classic To the 5 Boroughs album, which celebrated its 20th anniversary last June.
Co-founder Micah Belamarich illustrated the collection, including the Streetball hat and t-shirt graphic – both paying tribute to Adam ‘MCA’ Yauch and his love of basketball, as well as the Brooklyn park named in his honour.
In addition, Micah created the Collage graphic compilation tee, capturing Beastie Boys’ world in NYC, from boomboxes and records to 40oz bottles on street corners. The capsule rounds out with the To the 5 Boroughs photo t-shirt shot in the Lower East Side, featuring the group hanging out in a way that feels timeless and relatable. The back details all five boroughs in a handstyle reminiscent of the album cover that inspired the collection.
“Growing up in New York, Beastie Boys played a key role in our music rotation,” commented Micah Belamarich and Julian Goldstein, co-founders of Only NY. “I remember my group of friends reciting lines of their verses in the school yard and on the train as we moved through the city. This collaboration is a full-circle moment for us – creating something intimate and special for our customers and for fellow Beastie Boys fans who may not have heard of us.”
Matt Young, president at Bravado, added: “Beastie Boys are literally part of New York music history. This unique collaboration with Only NY couldn’t have been a better fit. We’re thrilled to come together to celebrate the cultural impact of Beastie Boys and their legacy.”
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