The Japanese sports and fashion brand is launching a limited edition trainer in collaboration with the Amazon Prime movie.
Japanese sports and fashion brand, Onitsuka Tiger is teaming up with new Amazon Prime movie, Cinderella, on the launch of a limited edition trainer.
A new take on the glass slipper, the trainer has been designed in line with the modern and diverse perspective of the movie, reported Fashion United.
The movie is releasing on the streaming service on 3 September and stars Camila Cabello as Cinderella, alongside an all-star cast including Billy Porter, Pierce Brosnan, Idina Menzel, Minnie Driver and Nicholas Galitzine.
The trainers will be limited to 800 pairs, which will be available sequentially from September at selected Onitsuka Tiger stores worldwide and online, as well as on the official Amazon Japan website.
The company has used its P-Trainer Przm for the tie-up, with prismatic colours reminiscent of a glass slipper giving a glossy mirror-like effect.
Taking further inspiration from the movie, a tiara features on the heel top, while the Onitsuka Tiger logo and movie title are on the shoe’s tongue label and insole.
There is also a special shoebox and a shopper to complete the collaboration.
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