One Animation serves up new Oddbods food fun

Sustainability-focused partnership with Keco for character meal boxes to launch nationwide.

One Animation has secured a deal with packaging manufacturer Keco for its preschool series, Oddbods.

The partnership will see Keco create bespoke sustainable and responsibly sourced children’s meal boxes branded with the Oddbods characters.

Launching this month, the premium takeaway meal boxes will be available at 7,000 fish and chip shops across the UK and will feature an Oddbods pop-out character for children to play with.

The boxes will also be plastic free and use FSC sustainably sourced paperboard.

“As we continue to extend the global footprint of Oddbods, bringing sustainable and plastic free products to the market is very important to us,” said Rob Spindley, svp commercial development USA & EMEA at One Animation. “We are very much looking forward to working with the team at Keco to create an engaging and fun meal time experience in an environmentally responsible way.”

Jamie Kearns, md at Keco, added: “Keco is excited to be working with One Animation to showcase the globally renowned series, Oddbods. Children throughout the UK & Ireland will be able to engage with the characters as they invent their own storylines or recreate scenes from this much-loved, Emmy Award-nominated animated series.

“These takeaway branded meal boxes will perfectly capture Oddbods and children will enjoy assembling and playing with their favourite characters, safe in the knowledge that all materials used are both plastic free and sustainably sourced.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.