Partnership aims to help raise awareness of importance of craft and making in the early years setting.
Preschool brand Olobob Top has partnered with Crafts Council, the UK’s national development agency for contemporary crafts.
The new partnership aims to help raise awareness of the importance of craft and making in the early years setting.
Key ambitions for the partnership include making crafts more accessible to young children, the development and production of creative resources and nationwide workshops.
It is a dream tie-up for for show creators Steve Smith and Leigh Hodgkinson, who created Olobob Top to encourage and develop creative play in preschoolers, and who themselves are keen crafters.
“We are super excited to be partnering with TLP and the Crafts Council to promote creative play through art and craft making,” commented Steve, director/producer. “It’s such a fundamental and natural part of every child’s early years experience.
“Olobob Top is all about self-expression through the creative arts, being unafraid to make a mark, combining things to see what sparks, and having fun whilst being creative. We want to bring Olobob Top, with its passion for creative play, out to every preschooler in the UK, and with TLP and the Crafts Council we can do just that.”
Olobob Top is published in a series of activity and board books by Bloomsbury, with product rights managed by Those Licensing People.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
