Ohh Deer is expanding into the museums sector, welcoming V&A and Natural History Museum to its portfolio.
The company will work with the V&A across greeting cards, stationery and gift wrapping, with the range developed to engage broader audiences with the museum.
The initial range of 82 skus has four different themes (Scalloped, Neon Floral, Cottagecore and Geometric) and includes the use of neon inks, re-coloured artwork, blending different pieces of work together and special finishes including emboss, spot UV and foils.
“We feel incredibly fortunate to be collaborating with the V&A – an institution with such a diverse array of works,” commented Mark Callaby, co-founder of Ohh Deer. “It’s been a joy for us to explore their archives and bring a fresh, Ohh Deer twist to source material. Our hope is that this collaboration will help the V&A engage with new audiences while complementing the fantastic range of products we already offer.”
The range will be available for general sale from February 2025, with the 2026 diaries landing in August 2025.
In addition, Ohh Deer is also collaborating with the Natural History Museum on a range which includes a mix of humorous greeting cards, vibrant art prints and postcards – all taking inspiration from the museum’s vast collection.
Having previously worked with the Museum’s retail buying team, the Museum’s licensing team approached Ohh Deer about collaborating, asking the company to produce a funny card range.
The product range has been curated by co-founder and creative director at Ohh Deer, Jamie Mitchell and his product team. “This range has been especially fun to work on because the Museum really allowed us to bring the fun elements of our brand into the collaboration,” Jamie commented. “I’ve always been fascinated by dinosaurs, so working with the Natural History Museum, who are known as the home of dinosaurs, has been brilliant.”
Maxine Lister, head of licensing at the Natural History Museum, added: “Through our collaboration with the incredible Ohh Deer, we have put a fresh twist on the historical illustrations we have tucked away in the Museum’s archives. Together we’ve had fun reimagining them as humorous and colourful products that will allow younger generations to share in the wonder of both the Museum’s collections and the natural world in a whole new way.”
The launch consists of 24 greeting cards, six postcards and four Risograph art prints.
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