Oddbods brand casts a spell on Argos with Halloween activity

One Animation is bringing Halloween-themed ‘retail-tainment’ to its partnership with Argos with the launch of a new Oddbods seasonal episode, Halloween Heroes, exclusively via Argos.com – marking the first episode of a major animated series to debut with a retail partner.

Launching on Friday 1 October, the full-length episode sees the Oddbods attend a Halloween party at the local museum. However, it is soon overwhelmed by ghostly guests when part of an exhibit is broken, unleashing a spooky curse.

The episode release coincides with the previously announced launch of exclusive Oddbods merchandise this autumn, spanning plush, apparel and dress-up at Argos and Sainsbury’s stores and online.

The range includes Pogo and Fuse dress-up costumes from Rubies, Pogo and Fuse plush from Posh Paws, plus kids’ pyjamas from Misirli featuring all the Oddbods characters.

“We are really excited to have the retail exclusive on Oddbods dress-up product launching for Halloween,” commented Daniella Parr, Sainsbury’s Argos buyer.

Prior to the debut of Halloween Heroes, Argos is also sharing a new Oddbods music video ‘Mahna Mahna’ on its website – a bespoke Oddbods cover version of Italian composer, Piero Umiliani’s famously catchy original song. The song launched on the Oddbods’ YouTube channel earlier this month and garnered around 2,000,000 views in its first week.

“When bringing our partnership with Argos to life, a key focus was to create innovative, unique ‘retail-tainment’ experiences to engage Oddbods fans and help drive them into stores and online retail spaces,” commented Sashim Parmanand, ceo at One Animation. “The launch of Halloween Heroes gives fans exclusive access to an all-new episode, and also excitingly marks the first time an entertainment company or studio has ever debuted content via a retailer’s platform.

“We can’t wait to see fans reactions to the spooky new episode and to also give them a chance to dress-up as their favourite Oddbods characters for Halloween, birthday parties and beyond with the exclusive costume offering at Argos.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
PrimarkPinterest500x500
 
The new collaboration - launching in Primark stores and available to purchase via Pinterest using Click & Collect - is inspired by Pinterest UK search data and features products from spring floral crockery, to soft pink frill bedding....
PureTableTopEdenProject500x500
 
Each item in the PurerHome x Eden Project collection will also be accompanied by its very own Digital Product Passport (DPP) which documents its supply chain journey, from the raw materials through to production and shipping....
MTAIMG500x500
 
The largest transportation network in North America has secured a landmark partnership with IMG Licensing to expand its global reach and engagement through licensed products and experiences....
LegoBluey500x500
 
The interactive and educational digital content specialist has joined forces with BBC Studios and The LEGO Group to bring LEGO Bluey to the mobile gaming space....
ESCPPOC500x500
 
The Ethical Supply Chain Program (ESCP) and Products of Change have confirmed a new partnership which is aiming to help companies to strengthen social and sustainability standards across global supply chains....
job
 
The Brand Department is looking to further grow its team with the appointment of a new project manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.