One Animation is bringing Halloween-themed ‘retail-tainment’ to its partnership with Argos with the launch of a new Oddbods seasonal episode, Halloween Heroes, exclusively via Argos.com – marking the first episode of a major animated series to debut with a retail partner.
Launching on Friday 1 October, the full-length episode sees the Oddbods attend a Halloween party at the local museum. However, it is soon overwhelmed by ghostly guests when part of an exhibit is broken, unleashing a spooky curse.
The episode release coincides with the previously announced launch of exclusive Oddbods merchandise this autumn, spanning plush, apparel and dress-up at Argos and Sainsbury’s stores and online.
The range includes Pogo and Fuse dress-up costumes from Rubies, Pogo and Fuse plush from Posh Paws, plus kids’ pyjamas from Misirli featuring all the Oddbods characters.
“We are really excited to have the retail exclusive on Oddbods dress-up product launching for Halloween,” commented Daniella Parr, Sainsbury’s Argos buyer.
Prior to the debut of Halloween Heroes, Argos is also sharing a new Oddbods music video ‘Mahna Mahna’ on its website – a bespoke Oddbods cover version of Italian composer, Piero Umiliani’s famously catchy original song. The song launched on the Oddbods’ YouTube channel earlier this month and garnered around 2,000,000 views in its first week.
“When bringing our partnership with Argos to life, a key focus was to create innovative, unique ‘retail-tainment’ experiences to engage Oddbods fans and help drive them into stores and online retail spaces,” commented Sashim Parmanand, ceo at One Animation. “The launch of Halloween Heroes gives fans exclusive access to an all-new episode, and also excitingly marks the first time an entertainment company or studio has ever debuted content via a retailer’s platform.
“We can’t wait to see fans reactions to the spooky new episode and to also give them a chance to dress-up as their favourite Oddbods characters for Halloween, birthday parties and beyond with the exclusive costume offering at Argos.”
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