Silvergate Media teams with STA organisation for new swimming awards programme.
Silvergate Media’s Octonauts brand is teaming up with STA – the leading swimming, teaching and lifesaving organisation – for a new licensing partnership.
Key to the initiative will be the launch of a new range of Octonauts-branded swimming awards for children aged two to seven.
The new swimming awards focus on six of the most popular Octonauts characters, including Captain Barnacles and Kwazii. Each award is centred on the character’s individual personality and teachers can use them multiple times to reward children for specific single achievements and milestones.
Zoe Cooper, STA’s sales and marketing director, said: “Children love the Octonauts and enjoy watching the characters spend their time exploring the oceans – they truly make a perfect fit for our new motivational awards programme.”
Ron Allen, svp commercial at Silvergate Media, continued: “The partnership between Octonauts and the STA is absolutely perfect. ‘Explore, Rescue, Protect’ underpins our show, and we’re delighted that this partnership will help kids explore the water, and do so safely.”
To celebrate the launch of the new Swimming Awards Series, STA is inviting Swim Schools across the UK to hold their very own Octonauts pool party in November.
In support, STA has created a free downloadable Octonauts themed party pack, which includes decoration templates, #swimadventures party games for different age groups and activity sheets.
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