Octane5 is continuing to strengthen its team, welcoming Bill Patterson to the role of evp of product authentication.
Bill (pictured) has almost 20 years of industry experience, having held numerous senior marketing roles.
In his new role at Octane5 – which is the company behind the BrandComply platform and VERITY product authentication products – he will be responsible for driving growth in the product authentication market and setting strategy for its partnership with Crane Authentication.
“Like so many others, we have known and respected Bill for many years,” commented Mike Dunn, co-founder and co-president at Octane5. “He has long been a strong, passionate voice for the licensing industry, even before his time on the Licensing International board.
“This passion, combined with his unique and deep knowledge of the industry, sports marketing and the product authentication space make him a natural fit and we’re proud to welcome him to our team.”
Bill continued: “With nearly 20 years of industry experience, I’ve seen many companies come and go. Octane5 has been a stalwart of the brand protection and licensing industries and I am thrilled to help them grow their collaboration with Crane. The combination of Crane’s world class technology and Octane5’s nimble delivery, implementation and software create a powerhouse in the brand protection market like no other.”
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