Sports brand Vans has revealed a colourful new collaboration with Crayola… more than a decade since the two companies first worked together.
The collection of footwear, apparel and accessories features designs influenced by the classic look of Crayola art tools across various Vans styles.
“Crayola encourages everyone to ‘step up’ and colour outside the lines,” commented Warren Schorr, vp of business development and global licensing at Crayola. “We are excited to reunite with Vans to offer a collection with a fresh take on creativity.”
The collection includes the Authentic Van Doren Inspired and Authentic DIY/Sketch Your Way styles, updated with playful colouring-book style repeat prints.
The white upper of the ComfyCush SK8-Hi is a blank canvas ready to be personalised, while the Vans Classic Slip-On and the SK8-Hi have textured rubber soles for crayon rubbing. The cotton canvas Vans x Crayola mini backpack has top handles, zip front pockets and a novelty crayon pocket.
Finally, the apparel and accessories complement the footwear and includes cotton tees and hoodies adorned with hand-drawn illustrations, plus a t-shirt with a scribbled Vans’ Checkerboard motif down the sleeve.
There is also a brushed poly backpack with printed details, a 5-panel Jockey hat and Vans x Crayola crew socks.
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