This ad will be closed automatically in X seconds.

Now Thunderbirds takes starring Halifax role

Parker and Lady Penelope follow in the footsteps of Scooby-Doo and The Flintstones.

Parker and Lady Penelope from Thunderbirds have become the latest classic characters to star in a TV campaign for the Halifax.

The company has built up something of a reputation for using licensed characters in its campaigns – it has previously featured Scooby-Doo, Top Cat and The Flintstones.

In the latest ad – which debuted on Saturday night during Ant & Dec’s Saturday Night Takeaway – butler Parker is seen winning the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.

As well as the TV spot, the characters will feature in branch, on outdoor posters and in online ads.

In addition, other characters – including Brains – will appear on social media.

There will also be an experiential game touring UK shopping centres, according to Campaign.

Trudi Hayward, svp head of global merchandising for ITV Studios Global Entertainment, said: “Thunderbirds remains a popular and celebrated series that continues to live on in our cultural consciousness.

“We are thrilled to partner with Halifax to bring Lady Penelope and Parker – two iconic and much-loved characters – to TV screens yet again. Fans will recognise Parker’s wonderful dry wit, whilst new audiences will no doubt instantly warm to the pair and the unique relationship that they share.”

Catherine Kehoe, md group brands and marketing at Halifax, added: “We’ve had such a fantastic response to the Halifax campaign and who better than Parker and Lady Penelope to once again demonstrate that whoever walks through our door, they’ll get the same warm welcome, excellent service and that little bit extra.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.