This ad will be closed automatically in X seconds.

Now Marmite turns its hand to cheese hot cross buns

Unilever brand launches new taste sensation for Easter in Marks & Spencer.

Never one to shy away from interesting flavour combinations, Unilever’s Marmite brand has hit the spot once again, launching cheese hot cross buns with M&S.

The exclusive Easter taste sensations are made with mature Cheddar, Red Leicester and Marmite, and are available in packs of four from the retailer.

Love it or hate it, the Marmite hybrids have certainly proved a hit over the past year.

Last spring, the two brands launched the first of the foodie hybrids – Creamy Marmite Butter and Marmite Cream Cheese, followed more recently by Marmite Cheese Slices and Mini Marmite Cheesy Crumpets for Christmas.

In January, over 40,000 of the hybrid favourites were snapped up by M&S customers.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.