Hot-headed celebrity chef joins Kim Kardashian in company’s line-up.
Glu Mobile has added to its celebrity-themed mobile games, teaming up with hot-headed celebrity chef Gordon Ramsay.
This marks the company’s first celebrity chef tie up, having experienced success with the likes of Kim Kardashian.
The deal covers Gordon’s name, image, likeness, voice and creative direction, with the new mobile game called Gordon Ramsay Dash.
“I’m thrilled to welcome undoubtedly the most recognisable and accomplished figure in the culinary world to Glu’s family of celebrity partners,” said Niccolo de Masi, Glu chairman and ceo.
“We believe that the combination of Gordon’s global fan base and Glu’s leadership in the time-management genre with titles like Cooking Dash and Diner Dash make this partnership a recipe for success.”
In the game, players will progress through multiple seasons of the reality cooking show while being mentored by Gordon. There will be several themed restaurants, with each including different recipes to create. The levels in each restaurant gradually become more complicated over time, with the addition of new recipes.
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