In advance of multiple 50th anniversary celebrations and live appearances, Aerosmith has tapped Universal Music Group’s Epic Rights as the band’s global brand management agency.
The company will now develop an all-new multi-category worldwide retail programme for the legendary rock band, with a roster of new licensing partners signed to create branded merchandise.
Aerosmith are preparing to celebrate multiple milestones in 2022 including the 40th anniversary of the Rock in a Hard Place album, the 35th anniversary of the Permanent Vacation album and the 25th anniversary of the Nine Live album.
There will also be an historic anniversary celebration concert at Boston’s Fenway Park on 8 September, with more announcements to come.
In 2023, the band will honour the 50th anniversary of their iconic self-titled album, the 45th anniversary of the Draw the Line album and 30th anniversary of the Get a Grip album.
Epic Rights has already secured deals with new licensing partners across multiple territories and categories.
Global deals have been inked with Funko for vinyl figures (global for ecommerce and US/Canada for bricks and mortar); Knucklebonz for statues and 3D vinyl collectables; Replay for a t-shirt and sweatshirt capsule; Madeworn for high-end apparel; and Collectionzz for hand-screened fine art prints.
New North American apparel partners include Just Some Thoughts, Philcos, Recycled Karma, Ripple Junction and Angry Minnow for a collection of men’s, juniors and kid’s t-shirts, fashion tops, cut and sew fleece, sweaters, jackets, joggers, sweatpants/tops and more.
Rounding out the roster are Springs Creative for fabric, no sew fleece kits and bandanas (US, Canada, UK, Australia, New Zealand); Watson Apparel for apparel and accessories (US, Canada, Dubai); Brands Club for apparel and accessories (Chile, Peru, Argentina, Colombia); and Bloomerry for men’s, women’s, kids’ and babies’ apparel and accessories (Europe).
“We are thrilled to have Aerosmith, one of the all-time greatest rock icons, on the Epic Rights’ roster,” commented Lisa Streff, svp of global licensing at Epic Rights. “In anticipation of the upcoming 50th anniversary activities, we’re excited to be developing a global licensing programme that will celebrate and illustrate the band’s career at retail.”
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