Musically inspired promotion will take place at venues in UK, US, Canada and Australia.
The animated kids series featuring music inspired by The Beatles – Beat Bugs – has revealed a new collaboration with My Gym.
The musically inspired initiative – running through June and July – will take place at 178 My Gym’s in the UK, US, Canada and Australia.
Children attending the classes will enjoy Beat Bugs music, games and other activities including colouring sheets and puppet shows.
“We are so proud to partner with such a great leader in children’s fitness,” said Rebekah Belzer, vp sales and licensing for Centa IP.
“Beat Bugs music and My Gym fitness curriculum is a match made in heaven.”
Matt Hendison, evp sponsor and strategic sponsorships at My Gym, added: “As a music-based property with such deep roots, Beat Bugs blends into the curriculum flawlessly. Not to mention that we are also honored to help introduce a new generation to the greatest band in rock history.”
The news follows on from the announcement that Tesco is to exclusively launch consumer products in the UK for the Netflix hit from August.
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