Chewy sweet brand, Millions has partnered with craft beer specialist Northern Monk to create a range of beers.
Two beers have been created, inspired by watermelon and raspberry flavoured Millions and launching in Tesco and Morrisons.
The deal was brokered by Blonde Sheep Licensing, which has been steadily building the licensing programme for Millions – owned by Golden Casket – in the adult sector.
Northern Monk joins several licensees which have partnered with Millions due to its recognition and appeal among Gen Z and Millennials.
“We couldn’t be more excited about this collaboration with Millions,” commented Russell Bisset, founder and md at Northern Monk. “The combination of our craft beers with Millions’ beloved sweets is a fusion of flavours that we believe will captivate our audience and introduce them to a one-of-a-kind taste experience.”
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “We are thrilled to license Millions to Northern Monk, it’s a testament to Northern Monk’s dedication to exploring new and exciting flavour profiles. The collaboration comes at a time when we are seeing many other brands partnering with Millions for beverages and allows us to not only reach Millions and Northern Monk fans, but those who appreciate unique and innovative flavour combinations.”
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