This ad will be closed automatically in X seconds.

Nike grows partnership with NYC Parks Department

Official partnership with city of New York will include product and experiences.

Nike has secured a new official partnership with the city of New York – the first of its kind for the brand in North America – to produce product and create experiences that align to important sport and community moments in the city.

The new partnership is a continuation of the existing relationship between the brand and the NYC Parks Department.

“For more than five years, NYC Parks and Nike have worked together to benefit New Yorkers across the city – from the Bronx to Staten Island – by investing in parks and programming that connect communities through sport,” said NYC Parks Commissioner Mitchell J. Silver, FAICP. “The new product collaboration between our iconic brands celebrates this long partnership by showcasing the real people who care for our parks every day in order for all of us to have access to world class parks.”

Product includes the AF1 – All for 1 – NYC, which is inspired by parks across the city, paying homage to many of the spaces that Nike has supported including the Gersh Park Basketball Courts (pictured). It boasts a park-themed outsole, chain link mesh panels, 3M high-visibility accents and interchangeable Velcro patches.

The associated 12-piece apparel collection includes a cotton crew t-shirt featuring the NYC Parks logo, plus a club fleece and joggers.

The collection is due to launch on December 5.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.