This ad will be closed automatically in X seconds.

Nike grows partnership with NYC Parks Department

Official partnership with city of New York will include product and experiences.

Nike has secured a new official partnership with the city of New York – the first of its kind for the brand in North America – to produce product and create experiences that align to important sport and community moments in the city.

The new partnership is a continuation of the existing relationship between the brand and the NYC Parks Department.

“For more than five years, NYC Parks and Nike have worked together to benefit New Yorkers across the city – from the Bronx to Staten Island – by investing in parks and programming that connect communities through sport,” said NYC Parks Commissioner Mitchell J. Silver, FAICP. “The new product collaboration between our iconic brands celebrates this long partnership by showcasing the real people who care for our parks every day in order for all of us to have access to world class parks.”

Product includes the AF1 – All for 1 – NYC, which is inspired by parks across the city, paying homage to many of the spaces that Nike has supported including the Gersh Park Basketball Courts (pictured). It boasts a park-themed outsole, chain link mesh panels, 3M high-visibility accents and interchangeable Velcro patches.

The associated 12-piece apparel collection includes a cotton crew t-shirt featuring the NYC Parks logo, plus a club fleece and joggers.

The collection is due to launch on December 5.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BarbourShauntheSheep500x500
 
Having successfully patched up The Farmer’s waxed jacket last year, Shaun the Sheep and his flock are back for more adventures with Barbour, as part of its 2024 Christmas campaign....
Sourebynet500x500
 
The furniture design and sourcing company has secured partnerships for BBC Studios' Bluey and with Disney, working on new children's furniture collections with 'storytelling at their core' and remastered to align with modern lifestyles....
JudgeDredd500x500
 
The UK-based pop culture company has signed a global gift and collectables licence with Rebellion for 2000 AD, the home of Judge Dredd and Rogue Trooper....
BeanoAmazonKids500x500
 
Beano - the world’s longest running weekly comic - has partnered with Amazon Kids+ on a wealth of original content including an exclusive Beano Bite app....
TalkingTomAngryBirds500x500
 
The partnership unites the Talking Tom and Red characters for the first time in a special crossover event....
WickedPrimark1500x500
 
The collection - in collaboration with Universal Products & Experiences - features over 50 pieces across womenswear and kidswear, as well as homeware and accessories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.