Nike and SKIMS have joined forces on the creation of a new brand which is aiming to ‘disrupt’ the global fitness and activewear industry.
NikeSKIMS merges Nike’s approach to advanced innovation, sport science and athlete insights with SKIMS’ obsession for the female form and pursuit of solutions for every body.
Products will be both functional and flattering, meeting the unique needs and preferences of women athletes around the world.
NikeSKIMS will offer an extensive line of training apparel, footwear and accessories, with the first collection debuting in the US and select retail locations and online this spring. A global expansion will follow in 2026, with extension to new markets and retail locations including wholesale partners.
“We’re energised by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” commented Heidi O’Neill, president of consumer, product and brand at Nike. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
Kim Kardashian, co-founder and chief creative officer at SKIMS, continued: “Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women. This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
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