Nike and the National Football League have revealed a landmark 10-year partnership extension, taking it through to 2038.
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership.
Nike will aim to deliver cutting-edge, high-performance products that adapt to the evolving demands of the game’s elite athletes.
As a result, the partnership will look to not only shape the future of the sport, but also drive a new ‘era of excellence’ in football, fostering a global, inclusive and safer environment for football players of all levels to thrive.
“This partnership renewal is a testament to the strength and success of our collaboration with the NFL,” commented Elliott Hill, president and ceo at Nike. “As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fuelling the league’s growth and development initiatives.”
Key initiatives of the Nike-NFL partnership will include working together to grow the game’s global reach, increasing participation, developing new talent and expanding the football fan base; player health and safety commitments; support of grassroots, high school and collegiate level youth development programmes across both flag and tackle football; and storytelling and fan engagement.
“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” said NFL commissioner Roger Goodell. “In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”
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