NBA-themed game to tip-off later this year.
Mobile games developer Nifty Games has teamed up with the NBA and the National Basketball Players Association to launch a NBA basketball game on mobile devices.
The game – which is due to tip-off later this year – will include NBA stars, teams and venues.
“The NBA is one of the biggest sports leagues in the world, and Nifty Games is fired up to partner with the NBA and NBPA to deliver a new kind of mobile-first basketball to gamers worldwide,” said Jon Middleton, ceo of Nifty Games. “Mobile is the most accessible games platform in the world, and we’re focused on bringing NBA fans fast, authentic action with head-to-head mobile gaming that delivers NBA basketball and the teams and players fans love most.”
Josh Goodstadt, evp of licensing for the NBPI, the commercial arm of the NBPA, added: “Video games have become an important part of the NBA off the court culture both for our players and fans. We look forward to this new partnership with the League and Nifty Games and to further expanding the use of our players’ group licensing rights into the mobile gaming space.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
