This ad will be closed automatically in X seconds.

Nick Jr. launches limited edition PAW Patrol tee in support of the NHS

All profits from the t-shirt featuring the hit preschool brand will go to NHS Charities Together.

ViacomCBS’s Nick Jr. UK has launched a limited edition PAW Patrol pups t-shirt – the profits of which will go to NHS Charities Together.

The t-shirt has been created in partnership with online retailer Character.com and apparel partner Bioworld International. They will be available from today on the Character.com website and will be promoted across Nick Jr.’s Facebook and Instagram accounts, in addition to key influencers’ social accounts.

The design features the PAW Patrol pups alongside the words ‘Thank you Heroes’ and a rainbow made out of colourful dog paws.

“Paw Patrol is our number one preschool property and we’re thrilled to be able to leverage its success to help support the UK’s critical frontline health workers – to whom we are incredibly grateful,” commented Venetia Davie, vp consumer products for ViacomCBS Networks UK.

PAW Patrol is due to enter its seventh series, with a new theme called Dino Rescue being introduced. The series will launch on Nick Jr. from the end of August and in December on Channel 5’s Milkshake strand.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.