The NFL has revealed the latest instalment of Origins: An NFL Collection, celebrating the 2023 NFL London Games.
This Origins programme highlights London designers and the communities they support, with the latest collection featuring actor Idris Elba and his Don’t Stop Your Future brand, and sustainable clothing organisation, Plant Faced Clothing.
Both collections draw on the NFL’s distinctive uniforms and iconography that inspires street style in the UK. The limited edition capsule drop is a colourful unisex ensemble, including jumpers, sweats and shirts and will be available at the vintage streetwear store Dukes Cupboard in London’s Soho on 13-14 October.
Idris Elba’s Don’t Stop Your Future’s designs are available in different colours including black, cream and forest green, with multicoloured lettering. Plant Faced Clothing’s shirts and hoodies will be available in cream, black and grey – equipped with playful cartoon-style designs.
The actor founded the Don’t Stop Your Future brand to work with community grassroots organisations which aim to end to knife crime and to amplify the voices of marginalised communities – with 100% of the brand’s profits going towards these organisations.
Plant Faced Clothing, meanwhile, supports the non-harming or exploitation of any beings, humans, animals or plants, with high quality sustainable fabrics that are 100% ethically made and cruelty free.
“We successfully introduced Origins, the NFL’s grassroots merchandise programme spotlighting local design talent, to the UK at last year’s NFL London Games,” commented Salha Latif, vp international consumer products at NFL. “We’re thrilled to be working with purpose-led designers Don’t Stop Your Future and Plant Faced Clothing this season, to showcase their passion for change alongside the NFL’s unique influence on street fashion in the UK.”
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