Marshawn Lynch unveils fashion and lifestyle brand, BeastMode, at retailer.
BeastMode, the lifestyle and fashion brand of NFL star Marshawn Lynch has launched a special pop-up shop in Selfridges.
The store debuted in support of the NFL’s UK opening game, Marshawn’s team Oakland Raiders – for which he is the starting running back – against his former Seattle Seahawks team on October 14.
The BeastMode brand – named after Marshawn’s boyhood nickname – features a mix of apparel and accessories, as well as training gloves, chocolate bars, socks, underwear and hats.
It also has active licensing agreements with the NFL Players Association and is the only brand to have a collaborative licensing arrangement in connection with the Oakland Raiders.
The BeastMode brand has three retail stores – Oakland, Seattle and Las Vegas – as well as an ecommerce platform.
The deal with Selfridges was brokered by Brandgenuity.
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