Including over 100 global partners on board to support the launch of The Angry Birds Movie.
Sony and Rovio have teamed up with more than 100 global partners to support The Angry Birds Movie. Indeed, it will be one of Sony’s largest promotional campaigns ever. Promotional partnerships have been secured with McDonald’s, Ziploc, Menchie’s Frozen Yogurt, Imagine Advertising and the Happy Egg Company. Meanwhile, international partners are led by Citroën, Jack Links, Panasonic Batteries and Torches and the Novotel hotel brand.
Coolabi’s Clangers preschool series has added to its award cabinet, taking home wins at both the 2016 Voice of The Listener and Viewer (VLV) award for excellence in broadcasting and the 2016 Pulcinella Award.
Shepperton Design Studios’ licensee Thumbs Up will be unveiling its Andrew Ainsworth Stormtrooper products at the upcoming Pulse trade show. The range is inspired by the original iconic Stormtrooper costume and includes lighting, glassware (including whisky decanters), ceramics, mobile protection and charging. Other licensees include Corsair, Gemma International and Trademark (with its apparel on sale in Next).
Betty Boop has entered the fitness apparel category in Italy. Athletes World AW-Lab – which has 100 stores in Italy and Spain – has launched a new collection of apparel and accessories, including hoodies, sweatshirts, tank tops, graphic tees, bras, leggings, sports bags and drawstring bags from licensee Personal Time. The deal was brokered by Premium, the Italian agent for King Features.
Rocket Licensing has confirmed the third successful year for The Giant Wiggle, the annual event which is held in aid of Action for Children. Taking place in March, the event brings children in schools, nurseries and children’s centres together to wiggle in sponsored giant caterpillar-style conga lines.
Jumbo Games is celebrating the return of Game of Thrones with a new addition to its collection of jigsaw puzzles. The Game of Thrones Family Tree is a commemorative 1,000-piece puzzle, depicting the family tree diagram of the Houses in the series.
DHX Media and Mattel Creations have expanded their relationship to launch Rainbow Magic. DHX has the exclusive worldwide rights to develop and produce new content, while Mattel will oversee global brand management and global toy rights.
Pokémon TV – available for download on iPhone, iPad, Kindle Fire and Android – has relaunched with all new features. The app includes up to 60 episodes of Pokémon animation available to stream, updated weekly, plus regular showings of feature-length Pokémon movies.
Warner Bros. Entertainment has partnered with Miral for the launch of a new themed destination in Abu Dhabi. Due to open in 2018, the attraction will bring together characters and stories from the likes of Batman, Superman, Wonder Woman, Bugs Bunny, Scooby-Doo and Tom & Jerry, while guests will be able to step inside Gotham City and Metropolis.
Nitro Circus is teaming with Tech 4 Kids for a new line of ride-on toys. The range will include scooters, drift bikes, skateboards, pogo sticks and wagons and will launch in spring 2017.
Hasbro has teamed with Sony Music Entertainment to launch Transformers Roll Out – the first ever album inspired by the franchise.
