Perfetti van Melle’s Christine Cool on Chupa Chups entering the NFT space and some significant food and beverage launches.
LicensingSource.net takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.
Today, we head to Spain, with Christine Cool, global licensing manager, Perfetti van Melle.
“2022 was another significant growth year. Our group now licences 10 of its popular brands and last year we launched the licensing programme in the Indian and Brazilian markets.
Chupa Chups rolled out several categories across new markets and we also entered the frozen novelty space with our brand Fruit-tella in Iceland stores across the UK. The toy category took a big leap with launches of collectable branded dolls, miniatures and plush toys by MGA L.O.L., Moose Toys, Zuru, Super Impulse and others, which will see further expansion in 2023.
In 2022 we were confronted with the challenge of inflation putting a brake on consumption. We’ve also seen some launch timings jeopardised by supply issues, and new lockdown measures in China. Despite that, we’re anticipating growth in 2023, with several significant food and beverage launches coming up: the first-ever Mentos soft drink will be launched in Europe and protein supplements of Chupa Chups and Airheads will debut internationally. In addition, this year Chupa Chups will be entering the NFT space – watch out for two exciting launches on major platforms in the autumn.
2022 and 2023 were both sweet, of course.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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