Laurent Taieb from Princess Sam Entertainment Group talks expansion in 2024 for the Tara Duncan brand.
For our annual overseas round up, LicensingSource.net asks a selection of licensing industry insiders in key territories to tell us about their takeaways from 2023 and the challenges and opportunities they expect to encounter in 2024, and for a single word to sum up each year.
Today, we head to France, with Laurent Taieb, head of licensing, Princess Sam Entertainment Group.
“2023 was great for us. We brought our children’s animated adventure-comedy-fantasy hit Tara Duncan to more and more kids in more and more regions, thanks to great TV partners in various territories. We have also built an extensive network of licensing agents.
We now need to nurture the relationships we have on a local basis based on the show’s excellent ratings to date. We will also expand into territories where Tara hasn’t aired yet, beginning with China, where we are partnering with Reesee Entertainment. Season two will debut soon, bringing more of the fun and adventure fans love. This activity will help to bring more partners on board across broadcasting and licensing. We’re going to be busy!
Our goal is to get the exposure we need to be successful at a time when many properties – even the strongest evergreens – are facing challenges in this area. We’re optimistic, though. We see much more growth ahead of us, both in terms of awareness of Tara Duncan and the associated broadcasting and L&M opportunities.
2023 was about beginning, and 2024 will be about expansion.”
This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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