Falcon’s Beyond’s Daryl White talks a year of firsts and how LBEs and other attractions have become true accelerants for building a franchise.
For our annual overseas round up, LicensingSource.net asks a selection of licensing industry insiders in key territories to tell us about their takeaways from 2023 and the challenges and opportunities they expect to encounter in 2024, and for a single word to sum up each year.
Today, we head to the US, with Daryl White, evp global licensing and business development, Falcon’s Beyond.
“This year saw several firsts for Falcon’s Beyond. We became a publicly listed company on Nasdaq in October. We also opened a new theme park, Katmandu Park in Punta Cana, that immerses guests in the company’s original franchise, The Hidden Realms of Katmandu.
In addition, we launched our first mobile game, Katmandu: EtherMerge, as well as BEYONDLAND, Falcon’s debut as a developer on the Roblox global online platform, and opened sales of Katmandu merchandise on our e-commerce website, Shop Falcon’s Beyond.
We also announced the debut project from our joint venture partnership with Raging Power Limited, an arm of K11 Group, to develop and launch new entertainment franchises and LBE attractions across China. The first will be Vquarium, an ocean adventure-themed experience, set to debut at Hong Kong’s 11 SKIES development in 2025.
The demand for immersive experiences presents a major opportunity for the licensing industry. LBEs and other attractions have become more than just another tool in the toolbox for the licensing industry – they have become true accelerants for building a franchise.
2023 has been fun. For 2024, I would use the term limitless.”
This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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