Stor’s Valentin Ortiz on following up on a successful 2022, stock levels at retail and investing in ecommerce.
LicensingSource.net takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.
Today, we head to Spain, with Valentin Ortiz, ceo, Stor.
“2022 has been a fantastic year, above forecasts and initial expectations.
Based on what we’ve achieved, our main goal for 2023 will be to maintain sales at the same levels. Licence-wise, there isn’t one individual strong IP we can see that might drive additional sales so concentrating on our main current ones will be our focus.
One of the challenges this year has been to manage growth internally, coordinating all our teams and new arrivals. This integration of new personnel, protocols and communications will be important for us in 2023.
Stock levels at retail are, from our point of view, the main hurdles to overcome. Some retailers over-ordered when refilling their warehouses after the pandemic, and consequently have asked to postpone some of their 2023 orders; there have even been some cancellations. On the plus side, e-commerce keeps growing and is a part of the business that we will be investing in. The generic lifestyle Quokka hydration line is also doing well for the company, so that’s something we need to maintain and look after with regular investment.
Awesome is the right description for 2022. For 2023, a big ? would be enough.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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