Project First’s Vladimir Nabatov talks success for Leo the Truck, spin-offs and aiming to ‘inspire, create and grow’ across new platforms and territories.
Licensors and agents based outside the UK share their takeaways from 2024 and their goals for 2025, the challenges affecting the licensing industry and the opportunities waiting to be seized, plus the one word they’d use to sum up business in the year just gone and the one we’re in now.
Today: Turkey: Vladimir Nabatov, business development director, Project First.
“2024 has been a milestone year for us, driven by the success of Leo the Truck. Season 3 is currently in production, with seven episodes already released on YouTube and Amazon Prime and the full season set to premiere by spring.
Our brand is growing with exciting spin-offs, including Sing with Leo: Cars and Sing with Leo: World Hits musical albums, alongside a live-action toy car show. Additionally, our app Leo World continues to expand with new locations and engaging features.
Leo’s popularity has soared globally, especially in LatAm, Turkey, China and Germany. We’ve launched books with Panini in Germany and partnered with agents in the Iberian Peninsula, LatAm and Turkey, with further representation in progress.
For 2024 and 2025, our word is expansion – we aim to inspire, create, and grow across new platforms and territories.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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